Article: Fashion needs stronger storytelling that is more inclusive, relevant and responsible

Fashion model outdoors wearing a green jacket red gloves and red and black patterned skirt
FASHION GRADUATE WINS TOP PRIZE AT GLOBAL DESIGN GRADUATE SHOW

Benjamin Wild, Senior Lecturer in Fashion Narratives at Manchester Met, writing in The Conversation Published: March 20, 2024 

As a cultural historian who researches fashion, I believe the industry has to do better to effect change, and this can be achieved through stronger, more inclusive and responsible storytelling.

Benjamin Wild, Senior Lecturer in Fashion Narratives at Manchester Met

The fashion industry could not exist without storytelling. Compelling and aspirational stories conveyed through catwalks, campaigns and social media are the stuff that make garments fashionable, fostering a strong desire to be seen wearing them.

https://theconversation.com/fashion-needs-stronger-storytelling-that-is-more-inclusive-relevant-and-responsible-225441

Associated Articles

January 2024: Plans For £4M Low-Carbon Fashion Hub At Manchester Metropolitan University given planning green light.

https://fashioninstitute.mmu.ac.uk/news/item/?id=16407

November 2023: Fashion Graduate Wins Top Prize At Global Design Graduate Show : Lily Wilson impresses judges with collection exploring sustainability through multifunctional garments https://fashioninstitute.mmu.ac.uk/news/item/?id=16326

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